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Do your thing.

The new Arona is the new SEAT crossover built for the bold. For those who strike their own path. Full of clever features, this is city car agility that meets SUV style and substance. It’s here, and it’s ready for action. Are you?

Choosing a new car can be quite a complex process. With so much choice, it's easy to lose your way. So we’ve made it really simple to pick the SEAT Arona that’s right for you. There are 6 individual trims, each with their own unique equipment and appeal.

You’ve got control.

Every move you make, the new SEAT Arona has your back. On the open road, or finding your way out of a tight spot, state-of-the-art safety features keep you and those around you protected. Do your thing, your way. You’re taken care of.



Some Lead. Some Follow.

When you dare to make a change, amazing things happen. The new SEAT Arona is designed to be different, inside and out. The perfect balance of form and function. Made to help you push things forward. Are you up for the challenge?

Confidence looks good on you.

Don’t do shy? The new SEAT Arona is all about standing out from the crowd. The Full LED headlights and LED taillights help you to see and be seen. Sharp side blisters and dynamic lines let you do your thing and make sure you look great doing it.

Turns out you can have it all.

Stretch out. Spread your wings. Make waves. Take them with you, or pack up and go it alone. There’s space to have it all (and a bit more) in your new SEAT Arona.



Stay Charged Up. You're in Charge.

What you want. When you want it. Wherever you are. Your new SEAT Arona has the tech to keep you connected and in control. Like Full Link, Keyless Entry, Ambient Light and Wireless Charger. Get used to calling the shots.

The world doesn’t switch off.

When you’re out there making things happen, you need to keep in touch. Your Wireless Charger makes short work of keeping your device’s battery full. And the GSM Amplifier means you always have signal.

Want to shift it up?

Who wants to be told how to drive? The SEAT Drive Profile adapts to your style. More power delivery? Stiffer suspension? Sport or Eco? Your Arona is as individual as you. Nice moves. Standard on all FR versions and XCELLENCE Lux.



For Fearless Moves.

There’s no such thing as safe enough. So every part of the new SEAT Arona is designed with your safety in mind. To protect you and what matters most. Because fearlessness comes from knowing you can.

Always see it coming.

Always make your moves with total confidence. Your new SEAT Arona comes with Blind Spot Detection to alert you if any cars are approaching before you change lanes. Standard on all XCELLENCE versions.

Here’s to smart manoeuvres.

Reversing into a tight spot? The new SEAT Arona makes what’s behind as easy as the road ahead. The Rear View Camera shows your steering line on your console, and Park Assist brings it home. Standard on XCELLENCE Lux and XCELLENCE First Edition.



Have More. Do More. Be Bolder.

In your world, anything's possible. The accessories on the new SEAT Arona make sure you're smart and protected.

Only choices. No compromises.

Stylish rear mouldings. Designed to give the right touch of style for the rear of the vehicle and available in Chrome or Piano Black. Now you’re ready for anything.

Confidence Times Four.

Piano Black or Sport Black alloy wheels that make a statement. And why not? You've got the choice.



From £16,750 OTR
17” Dynamic Alloy Wheels
Contrast Roof Colour
LED Daytime Running Lights
Front Assist


From £17,740 OTR
17" 'Dynamic' alloy wheels
Satellite navigation
Wireless charger
Rear parking sensor


From £20,505 OTR
18" 'Performance' alloy wheels
Satellite navigation
Rear view camera
Park Assist


From £20,090 OTR
17" 'Dynamic' alloy wheels
Satellite navigation
Full Link
Full LED headlights


From £20,860 OTR
18" 'Performance' alloy wheels
Satellite navigation
Full Link
Dynamic Chassis Control


From £21,235 OTR
17” Dynamic Machined alloy wheels
Blind spot detection
KESSY (keyless entry and go)
Rear cross traffic alert


From £22,290 OTR
18” Performance alloy wheels
Alcantara upholstery
Park Assist & rear view camera
SEAT Drive Profile